noun [ mass noun ]
the action of making a liquid more dilute.
- the action of making something weaker in force, content, or value
- [ count noun ] a liquid that has been diluted.
- [ count noun ] the degree to which a solution has been diluted
- a reduction in the value of a shareholding due to the issue of additional shares in a company without an increase in assets.
~ Oxford Dictionary of English
We see it over and over – A nice burger joint opens, they serve delicious food. Someone down the line decides it’s time to reduce costs by diluting the ingredients, using cheaper products, etc. You still go there; for a while. Eventually though you decide it’s time to move on and try that other place out…
Sadly this is commonplace in businesses frozen in past practices.
You want to have a service, product, company that your customers will love? The trick is pretty simple…
Never ever insult them by reducing the quality of what you once were!